Call Us: 303.232.4250

Choice Image, Inc. 1420 Quail St. Lakewood, CO 80215

  • Frequently Asked Questions

     

     Q? Are you a real screen print shop or store? Or just a pretty website for some home office or marketing company? 

    A. We are a silk screen printing factory and store. Customizing apparel from the same location for over thirty years. We have a showroom of imprinted and embroidered garments and clothing accessories. All work is performed  in house at our screen print shop. We do not farm out work and mark it up.

     Q? Are you really located in Colorado? Or just a site that says so with a 1-800 number and no address.

    A. We are located In the greater Denver area of Colorado. Our 303 local number is posted on every page and you can get directions to our  Lakewood factory and store in the contacts page here.. CLICK ME

    Q? Can I come in a feel the shirts or try them on first?

    A. Yes, we are happy to order in sample for you to feel and try before you buy. Our apparel showroom has many samples and actual goods  to see the real color. We have samples of actual screen printed and digital images shirts for you to see and feel the quality of our printing end embroidery. You can select from real color samples of ink and thread as well as shirt samples.

    Q? What are the hours of your store?

    A. This information is also available in our contact us page. Our shop hours are Monday through Friday, 8:00 AM to 5:00 PM If you cannot make it our shop during  these hours we are more than glad to stay late or come in on a weekend by appointment only. Our 

     

    Q? Do you print items other than clothing & garments

    A. We can print on any and all textile materials. From cotton to nylon, lycra and polyester. We print & embroider both clothing and apparel accessories like hats, bags, coats, jackets, bandanas... the list goes on. if it has to do with fashion or apparel... Even attache or brief cases and lunch bags.. we can get the goods and customize them for you. 

    How fast can I get my custom shirts?
    This depends on the time of year, typically we guarantee a two week turnaround on embroidery & screen printing and three to four days on digital direct.
    Can you do rush orders?
    Yes we offer a rush order service for a fee, You'll need to call us for charges associated with this.
    Will you print " Anything" on a shirt for me?
    While we do reserve the right to choose not to print anything that is hateful or hurtful, In thirty years we have yet to see anything that was too shocking to print. you the user take responsibility for any copyright infringement of your work .
    Can I bring in a hand drawn image or photo to be printed on shirts?
    Yes, we can scan in any image and make it screen print or digital ready for printing on any or all apparel and garments.
    Why choose Digital printing over traditional silk screening?
     Digital direct apparel printing really fills a need for printing art or photos with tones of colors on just a few t-shirts. traditional screen printing has a charge for each color, this charge gets absorbed in the per goods cost of large runs so the more shirts you order the less per shirt. Whereas it would be cost prohibitive to print just 12 shirts with 15 colors. Digital is the same for one color or one million colors, hues and tints.
    Do you print and embroider individual names and numbers on stuff?
    Yes, call us or fill out a quote form for pricing on individual names and numbers for everything from hats and jerseys to bandanas.
     
    You can find many more questions answered on our services page here... CLICK ME
     

    Why are screen printers charging me for art when I supplied the graphic?

    T-shirt Screen printers use professional equipment that requires professional art or graphics files Not just a computer image. Images found on the internet are designed just for viewing on digital displays. Silk screen printing requires files that are spot color rather than the RGB of computer monitors or CMYK of desktop printers. Most often a vector based file is required. this is a non pile based graphic.

    What are these “Set-up” Charges I keep hearing about?

    Silk screen printing requires an actual screen mesh stencil for each color used in printing your shirts. a light sensitive film is applied to the screen and a film positive of each color of the design is used to develop the silk screen stencil. Set ups are to cover the cost of the film positives and the light sensitive stencil as well as the process of creating the screen.

    How do I get my design to you?

    Email, fax or you can bring it in. if it is a large computer file our artist will help you fileTransfer it to our world wide web server. Additionally we have created a new website with a design lab and upload area for dtg digital direct. visit it Design your own tee shirt online.

    How long does it take to complete my order?

    Standard turn around time is two weeks, But depending on the time of year and our schedule we can sometimes meet tighter deadlines and RUSH orders.

    Do you decorate my garments there, at you shop?

    Yes. Every order is screen printed ,embroidered and Digitally imaged here at our Lakewood facility. We Are NOT a middle man.

    Can I supply my own garments to be decorated?

    Yes! we will print and embroidery on goods you supply as long as there is a minimum of 12. We do not  however currently offer this on DTG digital Direct 2 garment printing!

    You might want to price check us first as we have buying power with the major distributors!

    Do I have to come in to place my order?

    No, we can help you create and order custom apparel over the phone and via email as well.

    Can I mix shirts sizes,styles & colors in my order?

    Yes. As long as you meet our 12 piece minimum order. ( 12 with the same image ).

    Do you offer quantity discounts?

    Yes. Our price breaks are 36,72,200,500,1000,1500+The more you order the cheaper we can get them.

    How much does it cost?

    Pricing is determined by several factors. For embroidery we use a stitch count or runtime. this count is estimated free upfront. Silk screening is determined by the number of colors in the design, the number of print locations and there is a small charge for printing on darker garments. DTG starts at $15.00 ( this includes the shirt and printing) our design lab shows the pricing as you go… follow this link to our free tee shirt designlab or here to get acustom embroidery quote

    Do you have samples?

    Yes, we have a showroom of goods and actual decorated garments using the various techniques. Please feel free to come in and feel the material or see our finished work. We are happy to order samples of your exact garment for you to try on and see first.

    Can I get individual names or numbers on each shirt, jacket, bag or hat??

    Yes, we can both print & embroider individual names and numbers on any number of goods like hats, visors, bags etc.

    Screen Printing

    General questions about the Silk screen printing process.

    How do I supply my image or art?
    We can except your artwork in a variety of ways. bring in a painting, canvas or photo and we will scan it. Most files nowadays are already digital. see the next faq for digital formats.

    What is the best computer file format to supply art with?

    The best format for the silk screen process is "Vector" (Post Script) based like Adobe illustrator or Corel draw. created using spot colors. rather then CMYK or RGB.

    We can accept "Raster" ( Bit-Map) based files like those in Adobe Photoshop however, art that is not photographic in nature like solid graphics or text should not be mixed with halftones. This format as well requires SPOT color! see graphics FAQ's for details about file structure & exact extensions.

    How many colors can I use in my design?

    Our presses currently only print eight colors however we can generate " tertiary" colors on press. this means we can mix two or more of the actual printed colors to generate a new color. Like red and yellow will make orange or yellow and blue make green etc. So the possibilities are endless.

    Can you print specialty inks like neon or glitter?

    Yes, we  print using custom inks like metallic, crystalline, clear, puff, glow-in-the-dark, neon and many, many more.

    Can you print clothing other then cotton?

    Yes, we can print on any textile, be it nylon, vinyl, polyester, Lycra and many others.

    How large can you print me design?

    Standard t-shirt prints are about 12" wide by 12" tall. our standard pallet & screen size is 13" wide by 15" tall. We also offer Large format printing however we cannot print from seam to seam and size depends on garment specifications like youth XS or adult XXXXL.

    Will you print anything or image?

    While we reserve the right to print anything we deem as hateful or insightful, After thirty years we have pretty much seen it all. We're not easily shocked or put off. As long as you have the right of copy we will print it.

    Embroidery

    What is embroidery?

    Embroidery is the process of sewing a digitized design onto garments. It involves applying a pattern to a fabric using a needle (usually sharp-end), and thread of the stitcher's choice. The fabric might be linen cloth, needlepoint canvas, or pretty much any other type of fabric that will take a needle pushed through it. Wikipedia, the website, gives a reasonably good description of the various types of embroidery. Wikipedia.

    Once we have your logo or design digitized in an embroidery software format, it can be loaded into our computerized embroidery machines for sewing.
    Each product that comes off one of our machines is individually checked for compliance with our quality standards. Our goal is to ensure that your products are representative of our highest quality service every time.

    Embroidery creates an impression of quality & style. Excellent for polo's, jackets, caps, knitwear etc. Embroidery will normally outlast any garment onto which it is applied. Recent advances in embroidery software mean that design /set up costs can be low and the new generation of embroidery machines run quickly with any number of colors being applied in a single operation. However large designs can be time consuming to produce & so costs can increase significantly relative to the size.
    Embroidery creates an impression of quality & style. Excellent for polo's, jackets, caps, knitwear etc. Embroidery will normally outlast any garment onto which it is applied. Recent advances in embroidery software mean that design /set up costs can be low and the new generation of embroidery machines run quickly with any number of colors being applied in a single operation. However large designs can be time consuming to produce & so costs can increase significantly relative to the size.
    PROS - long lasting, looks expensive, full colour at no extra cost.
    CONS - more expensive than printing, especially for large designs & not always suitable for very light materials.

    How do I know how many stitches are in my design?

    You can either have it professionally estimated by someone you have used before or you can send your image along with information about your order (amount of pieces you plan on doing, time you need it by, etc)  you will receive a response within 48 hours of your submission either with the stitch count, or advising you that more time is needed in order to have our digitizer 'trace' it for accuracy in stitch count. Feel out our embroidery quote page with file uploader Embroidery quote

    What is a Digitizing or Punching a tape?

    Digitizing - Historically (and colloquially) referred to as punching, the digital means of converting artwork into the vector commands-readable by an embroidery machine's computer-that determine needle penetrations, color changes, stitch characteristics, start and stop points, etc.

    Tape - Archaic (rendered largely obsolete by digital technology) means of storing embroidery-design information on a paper (or other medium) tape with holes actually punched through its surface which are then 'read' by an automatic embroidery machine; sometimes used colloquially as a synonym for 'diskette.'

    Can I provide my own embroidery punch tape?

    Absolutely, but if you do, it must be requested on your PO and we cannot be held responsible for how it sews. A swatch will be sewed out, and you will be proofed with it. Should any corrections/adjustments be needed, you need to let us know at the time of proofing. If you need to touch and feel the swatch, let us know, as well and it will be mailed to you. There may be a charge for editing your file.

    How small can my typography, text or lettering be sewn?

    The minimum size lettering is often a concern when converting your printed artwork or color sketch into an embroidered emblem. We recommend that your lettering height be a minimum of .25” (one quarter inch) depending on the product being sewn, to assure nice clean legible lettering. If our artists find it necessary to reduce the size of your lettering they will make every effort to keep it crisp, clear and legible. We have been told by many of our customers that we offer the smallest, cleanest and clearest embroidered lettering in the industry, no matter what the size. If you're not sure what size works best, just leave the lettering size decision up to our highly experienced artists.

    Can you embroider large items like luggage and golf bags?

    Yes. we embroidery large apparel accessories.

    Digital-DTG

    What is dtg Direct 2 garment?

    Digital t shirt printing called "direct to garment" or "print on demand" uses a giant Inkjet printer with custom inks to print directly from a computer onto the garment.

    Can you print any color garment?

    Yes our DTG viper print system uses white ink allowing use to print any color including black and dark shirts.

    how many colors does it print?

    Because this system uses four color process also called CMYK it will literally print millions of colors.

    Is it cheaper to print just one color?

    Due to the process using cmyk it cost the same to print one color as it does to print millions.

    Does this print hold up to a wash?

    Yes digital t-shirt printing is both heat cured at 300 degrees and well as pressure  pressed into the garment. and should last  after repeated washings.

    How large is your digital t-shirt printing?

    Our print system will print an image 16" wide by almost 32" tall.  Or pretty much the full front of a tee shirt or hooded sweatshirt.

    does dtg work on polyester?

    Currently they have not developed a white ink that will adhere to polyester. we can only digitally print white and light colored poly shirts. no white ink will print on the light garments.

    Graphics

    Why are screen printers charging me for art when I supplied the graphic?

    T-shirt Screen printers use professional equipment that requires professional art or graphics files Not just a computer image. Images found on the internet are designed just for viewing on digital displays. Silk screen printing requires files that are spot color rather than the RGB of computer monitors or CMYK of desktop printers. Most often a vector based file is required. this is a non pile based graphic.

    What are these “Set-up” Charges I keep hearing about?

    Silk screen printing requires an actual screen mesh stencil for each color used in printing your shirts. a light sensative film is applied to the screen and a film positive of each color of the design is used to develop the silk screen stencil. Set ups are to cover the cost of the film positives and the light sensative stencil as well as the process of creating the screen.

    Art Files

    What format should I supply my artwork in?

    This is a multi part answer depending on which process we will use to print your shirts.

    A.) you can bring in a sketch, drawing or photograph of your design to be scanned in.

    B.) you can supply a digital file of your design ( See next tab for more info)

    What digital format should I supply my artwork in?

    We can read any graphics file format like jpeg, png, gif, tiff etc.

    We can sometimes open office products to use as reference to recreate art

    like word, excel, power pint etc.

    For dtg digital tee shirts art needs to be either jpeg ( joint Photographer Expert Group)

    or png ( portable network graphic)

    art digitally printing on anything other then white must be png with a transparent background or the white page background will print like a square page.

    These files must be to size and should be 300 ppi ( pixels per inch) for best quality.

    **DO NOT DESIGN USING RGB COLOR SPACE!! these bright neon colors cannot

    be reproduced with the digital cmyk (Cyan, Magenta, Yellow Black) print process.

    For silk screen printing please see next tab.

    What is production ready artwork for screen printing?

    In order to supply art that will not require an art charge it must be a production ready file.

    Production ready art is allways SPOT COLOR as opposed to rgb, cmyk, index, lab etc.

    Black and white ( Grayscale) is considered SPOT.

    Art that is not photographic like typography and simple clean graphics should be Vector based not Not pixel based.

    We can use both pixel based and vector based Spot Color files….


    Helpful do's & Don'ts for supplied digital art files?

    Do- Name your file specific to the job like Bills Birthday Full front or Cobra Club left chest.

    Don't- Name the file generically like t-shirt art, logo fin or cclc.

    Do- Use pantone spot color swatches or lable spot channels with pms colors.

    Don't- Supply rgb values or generic names like violet.

    Do- Send files in native graphics program formats like .ai ( adobe Illustrator)

    .psd ( Adobe Photoshop doc) or the industry standard of .pdf ( Portable Document File)

    Don't- Send vector art as .eps ( encapsulated Post Script) unless you are using software

    written prior to 1986 :-p

    Do- Save your black and white bit-map or pixel based art as grayscale.

    Don't- Save it in rgb or cmyk ( this makes the file four times larger then need be.

    Do- Make your white ink spot color! it will not print any other way.

    Don't- Forget to make sure gradients are built with spot swatches including the white.

    Do- Convert all text to outlines or supply the .ttf font file.

    Don't- Auto vector trace anything but high-resolution black and white art.

    Do- Use gradients, tints & tones, halftones and tertiary color mixing library.

    Don't- Use photo pixel based programs for fonts. type, graphics, art or anything other then photographs or heavy airbrushing ( photoshop is not the definitive answer to graphic arts, it is … PHOTO-shop!)

    Custom t-shirts in Denver